Brand Coordinator

Summary

The Brand Coordinator is responsible for coordinating with internal and external marketing resources, the sales and logistics teams to ensure that brand meets its sales and purchasing targets. This role requires an analytical approach to understand the competitive environment and implement strategies to maintain and grow brand’s market share. The Brand Coordinator will manage and deliver all activities required to boost sales, working closely with internal resources, managers, and external creative companies.

Key Responsibilities

• Coordinate with internal and external marketing resources to develop and execute marketing strategies for brand.
• Liaise with external creative companies and the internal graphic designer to develop marketing materials.
• Ensure all marketing activities are aligned with the overall brand strategy and objectives.
• Work closely with the sales and logistics teams to ensure brand meets its sales and purchasing targets.
• Monitor inventory levels and coordinate with logistics to maintain optimal stock levels.
• Analyze sales data to identify trends, opportunities, and areas for improvement.
• Conduct thorough market analysis to understand the competitive environment and identify key competitors.
• Develop and implement strategies to maintain and grow brand’s market share.
• Monitor market trends and consumer preferences to inform marketing strategies and product positioning.
• Manage and deliver all activities required to boost product sales, working in a matrix relationship with internal resources and managers.
• Develop and maintain project timelines, ensuring all tasks are completed on schedule.
• Coordinate promotional activities and events for the brand.
• Prepare regular reports on marketing activities, sales performance, and market analysis.
• Maintain organized documentation of all marketing and promotional activities.
• Track and evaluate the effectiveness of marketing campaigns and promotional activities.

Minimum Qualifications and Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in brand management, marketing, or a related role.
• Strong analytical skills with the ability to interpret sales data and market trends.
• Excellent organizational and project management skills.
• Effective communication and interpersonal skills, with the ability to liaise with diverse stakeholders.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Ability to work under pressure and meet tight deadlines.