Medical Marketing Supervisor

Summary
The Medical Marketing Supervisor will be responsible for managing, guiding, and motivating a regional team of medical representatives to achieve prescription targets, achieve unit sales per month, increase product awareness, and build relationships with healthcare professionals. The role involves a combination of relationship management, strategic planning, training, and direct sales efforts. This individual will also play a key role in executing marketing strategies, in leveraging the brand within the pharmaceutical market.

Key Responsibilities

• Lead outreach efforts for key accounts and opinion leaders within doctors, dentist and veterinarians to ensure maximum leverage of the brand.  

• Lead, mentor, and manage a team of medical representatives to meet and exceed sales targets and KPIs.

• Conduct regular team meetings to review performance, set objectives, and align strategies.

• Provide coaching, training, and professional development opportunities for team members.

• Monitor and evaluate individual team members’ performance, offering constructive feedback and support.

• Foster a collaborative and motivated team environment.

• Work with senior management to develop and implement marketing strategies and tactics for the team.

• Coordinate and execute detailing plans that align with the company’s objectives, targets and market needs.

• Identify opportunities for market expansion and growth, ensuring alignment with corporate goals.

• Oversee the team’s sales activities, ensuring consistent messaging and promotional effectiveness.

• Build and maintain strong relationships with key healthcare professionals, KOLs (Key Opinion Leaders), and decision-makers.

• Build and maintain an effective database of profiles for all healthcare professionals which informs sales and marketing strategies

• Act as a point of contact for the team’s major clients and stakeholders.

• Oversee the team’s efforts in providing high-level customer service and addressing concerns or questions.

• Ensure that medical representatives provide accurate product information and effective follow-ups.

• Track and analyze sales performance, territory performance, and market trends.

• Prepare and present regular reports, forecasts, and updates to senior management.

• Use data and insights to identify areas for improvement and guide the team towards achieving their targets.

• Collect market information through the team and tailor marketing and sales strategies to market realities.

• Ensure that all team members are knowledgeable about the company’s products, including their indications, benefits, and competitive advantages.

• Promote adherence to all regulatory, ethical, and company guidelines in marketing and sales activities.

• Stay informed on industry trends, competitors, and new product launches to provide the team with up-to-date information.

• Work closely with marketing, sales, regulatory, and other relevant departments to ensure alignment of messaging and strategies.

• Coordinate with marketing teams to execute promotional campaigns, product launches, and educational seminars.

• Provide feedback from the field to assist in product development and refinement of marketing materials.

• Manage team schedules, budgets, and resources efficiently.

• Handle territory management and allocation for the medical representatives.

• Ensure the team is compliant with all documentation, reporting, and administrative requirements.

Minimum Qualifications and Experience

• Bachelors Degree in Pharmacology/Sciences or Related Field 

• A certificate in Sales & Marketing will be an asset.

• Minimum (5) years of experience in pharmaceutical sales.

• A minimum of 1-2 years’ experience in leadership or supervisory role, managing a team of sales representatives.

• Strong leadership, communication, and interpersonal skills.

• In-depth knowledge of pharmaceutical sales techniques and industry trends.

• Ability to analyze data and targets, as well as develop actionable strategies.

• Proficiency in Microsoft Office Suite.

• Strong negotiation, problem-solving, and decision-making skills.

• Ability to build relationships with healthcare professionals and decision-makers.

• Valid driver’s license/willingness to travel regularly within the assigned territories.

• Valid passport 

• A vehicle in good working condition.

• Ability to work under pressure and meet deadlines.