Trade Manager

Summary
The Trade Manager is responsible for driving sales growth and ensuring superior coverage among the Company’s Platinum, Gold, and Silver customers. This field-based role requires a hands-on approach, working closely with Sales Representatives to implement targeted strategies for increasing product penetration, especially for Focus and Cash Cow SKUs. The incumbent will utilize market intelligence to develop SKU-specific sales strategies and ensure effective customer engagement.

Key Responsibilities

• Develop and execute sales strategies to drive revenue growth among Platinum, Gold, and Silver customer tiers.

• Collaborate with Sales Representatives to strengthen relationships with key accounts and maximize sales opportunities.         

• Conduct regular field visits to assess customer needs and provide strategic guidance to the sales team.

• Use market intelligence and sales data to create SKU-specific strategies aimed at boosting product uptake and penetration.

• Focus on increasing sales of Focus and Cash Cow products across customer accounts.

• Ensure all pharmacies within the Platinum, Gold, and Silver tiers stock and promote Focus and Cash Cow SKUs.

• Monitor product availability and address gaps in coverage through strategic sales initiatives.

• Provide leadership and mentorship to Sales Representatives, ensuring alignment with sales objectives.

• Act as a key liaison between the field team and the local Sales Manager to communicate market trends, challenges, and opportunities.

• Track and analyze sales performance metrics for assigned customer tiers and products.

• Prepare and submit detailed reports on sales activities, customer feedback, and SKU performance to the local Sales Manager.

• Gather and analyze market intelligence to identify new sales opportunities and trends.

• Use insights to recommend adjustments to sales strategies and contribute to the development of marketing initiatives.

• Ensure that all sales activities are conducted in compliance with Company’s policies and regulatory standards.

• Maintain the highest standards of professionalism and customer service.

Minimum Qualifications

• Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.

• At least 5 - 7 years of experience in pharmaceutical sales or a related industry.

• Proven track record of achieving sales targets and leading successful sales initiatives.

• Strong knowledge of the pharmaceutical market and customer segments.

• Excellent analytical skills with the ability to use data for strategic decision making.

• Exceptional interpersonal and communication skills.

• Proficiency in CRM tools and Microsoft Office Suite.

• Strong leadership and mentoring abilities.

• Willingness to travel extensively within Trinidad.

• Valid driver’s license and access to a reliable vehicle.