Regional Brand Executive

Job description

Summary

We are seeking an experienced Regional Brand Executive to maintain and provide strength to company’s brand position in assigned regional marketing area.  This position heads the development and execution process of ethnic and other main focused marketing plans to reach vital customer segments as well as interact with marketing leads to develop and supervise regional marketing budget.


Key Responsibilities

Market Understanding

  • Research and understand the Local and Regional Brand Objectives, strategies and plans;
  • Research and understand the identified Countries that the Company can market & distribute to currently, and keep up to date with additional regions that may be included in the future;
  • Research and gain a good understanding of the Company’s Brands & the Product Portfolio to be able to market to our Local and Regional Partners;
  • Research and understand the Regulatory Requirements of all territories to facilitate New business opportunities and Business Expansion in the Regions;
  • Research, understand and gain competitor information files, competitor trade activities & pricing analyses;
  • Research, establish liaison, conduct business reviews and recommend Distributor Shortlist;
  • Define and maintain a comprehensive structure with documentation of all market research & understanding performed for review and reference;

Liaise with Regional Distributors 

  • Engage Regional Distributors on agreed Terms of Reference;
  • Follow up to ensure Distributor regulatory requirements e.g. licenses are met;
  • Serve as Liaison between Distributor and Company ensuring orders, shipments and issues resolution are timely;
  • Suggest areas of the Regional business model that can be improved and develop and recommend solution                      

Growth & Management of Brand Portfolio as well as Management of Costs in Trinidad and the Regions

  • Responsible for the growth and success of the brands in Trinidad and the Regions;
  • Assist in developing the company’s annual plan for the brands that are aligned to the Market requirements complete with market objectives and strategies in support of budget achievement;
  • Look for new opportunities and sales channels for growth;
  • Contribute to the competitive differentiation and positioning of company's brands in Trinidad and the Region;
  • Assist in the creation of marketing plans by Regions
  • Assist in managing the budgets applicable to the brand(s) to ensure that the returns on investment meets the company’s requirements
  • Develop, submit and present monthly reports on activities, achievement of objectives and plans
  • Reviews revenue, cost and profitability of new initiatives to maintain control over costs, whilst ensuring creation of value for the Company
  • Development of an effective route plan for the Medical Representative to ensure that the right Doctors and Pharmacies are being seen in order for targets to be achieved in Trinidad and the Regions                                                                           

Tender Management

  • Relationship building with key stakeholders in Trinidad and each Region;
  • Assist with the preparation and submission of the Tender package;
  • Relationship building with decision makers in Trinidad and each Region to secure purchase orders;
  • Serve as liaison between Company & Local and Regional Contacts providing feedback regarding Purchase Orders, ETA of shipments & resolution of any issues.

Management of Principals Budget

  • Liaise with the Marketing Manager regarding primary budgets for brands to ensure that targets are met;
  • Frequent communication where necessary to Principals regarding any hindrances towards achievement of the targets e.g. out of stock etc.;
  • Communicate requirements for marketing annually and as required e.g. A&P, samples plan, detail aids, promotional material etc. to Principals.

Presentations to Key Stakeholders

  • Develop presentations and provide information to Principals when required
  • Hosts Cottage Meetings to key Doctors, key Pharmacies and other relevant stakeholders


Requirements

Minimum Qualifications and Experience

  • Bachelor’s Degree in Marketing or Business Management
  • Minimum of two (2) years’ experience in a similar position;
  • Experience in the Pharmaceutical Industry;
  • Proficient in Word, Excel, Outlook, and PowerPoint;
  • Excellent communication and interpersonal skills.
  • A critical thinker with good presentation skills.
  • Good understanding of research methods and data analysis
  • Must be able to travel abroad if needed (Regionally & Internationally)

KEY PERFORMANCE INDICATORS

  • Achievement of Regional revenue targets;
  • Achievement of Principals Primary budget targets;
  • Achievement of market share objectives set for the brands;
  • Timely submission of all work-related tasks;
  • Successful execution and management of all product launches and cottage meetings;
  • Management of costs within stipulated budgets.