Regional Manager (Pharmaceutical Industry)

Job description


Our client is seeking a Regional Manager to lead and manage overall Local, Regional Management and Marketing Objectives. Their duties are recruiting and coordinating store managers, inspecting stores regularly, reporting to senior management, and implementing sales campaigns.

Key Responsibilities

Market Understanding 

  • Research, understand, lead and manage the overall Local and Regional Management Process 
  • Assist with the development of the Local and Regional Sales Objectives and Strategies formulation
  • Research, understand, lead and manage the Local and Regional Marketing Objectives, strategies and plans
  • Participation in the development of the Regional Distribution Model
  • Research and understand the identified Countries that the Company can market & distribute to currently, and keep up to date with additional regions that may be included in the future
  • Research and gain a good understanding of the Company’s Brands & the Product Portfolio to be able to market to our Local and Regional Partners
  • Research and understand the Regulatory Requirements of all territories to facilitate new business opportunities and Business Expansion in the Regions
  • Research and gain market understanding from Trinidad and the Region, consumer needs, wants &
    preferences identifying estimated market sizes 
  • Oversee the execution of doctor profiling and script survey to define customer needs and preferences to ensure customer satisfaction
  • Research, understand and gain competitor information files, competitor trade activities & pricing analyses
  • Research, establish liaison, conduct business reviews and recommend Distributor Shortlist
  • Define and maintain a comprehensive structure with documentation of all market research &
    understanding performed for review and reference

Manage Regional Distributors 

  • Engage Regional Distributors on agreed Terms of Reference
  • Make regular visits to Distributor sites & build relationships with key contacts
  • Ensure Distributor regulatory requirements e.g. licences are met
  • Identify areas of the Regional business model that can be improved and develop and recommend
  • Participation in the development, testing and implementation of new/enhanced IT systems that can meet
    the Company & Distributor requirements
  • Serve as Liaison between Distributor and Company ensuring orders, shipments and issues resolution are
  • timely

Growth & Management of Brand Portfolio as well as Management of Costs in the Regions

  • Responsible for the growth and success of the brands in the regions
  • Develop the company’s annual plan for the brands that are aligned to the Market requirements complete with market objectives and strategies in support of budget achievement
  • Look for new opportunities and sales channels for growth
  • Contribute to the competitive differentiation and positioning of  brands in Trinidad and the
  • Manage the budgets applicable to the brand(s) to ensure that the returns on investment meets the company’s requirements
  • Develop, submit and present monthly reports on activities, achievement of objectives and plans
  • Reviews revenue, cost and profitability of new initiatives to maintain control over costs, whilst ensuring creation of value for the Company

Tender Management

  • Relationship building with key stakeholders in each Region
  • Assist with the preparation and submission of the Tender package
  • Relationship building with decision makers in Trinidad and each Region to secure purchase orders
  • Serve as liaison between Company & Local and Regional Contacts providing feedback regarding Purchase
  • Orders, ETA of shipments & resolution of any issues

Management of Principals Budget

  • Participate in the development of the Annual Principals Budget
  • Oversee and Manage the Principals primary budgets for brands to ensure that targets are met
  • Frequent communication where necessary to Principals regarding any hindrances towards achievement of the targets e.g. out of stock etc.
  • Communicate requirements for marketing annually and as required e.g. samples plan, detail aids, promotional material etc. to Principals

Management of Staff

  • Provide leadership and direction to the Sales and Marketing Teams in Trinidad and the Regions
  • Supervise staff, inclusive of hiring, training, performance appraisals and discipline where applicable
  • Development of an effective route plan for the Medical Representative to ensure that the right Doctors and Pharmacies are being seen in order that targets can be achieved

Presentations to Key Stakeholders

  • Develop presentations and provide information to principals when required
  • Hosts Cottage Meetings to key Doctors, key Pharmacies and other relevant stakeholders



  • MBA with a specialization in Marketing or MSc in Marketing
  • Minimum of five (5) years’ experience in a similar position 
  • Experience in a Pharmaceutical Industry 
  • Experience in Sales 
  • Conversational Spanish 
  • Ability to manage complex projects and multi-task
  • Excellent organizational skills
  • Ability to flourish with minimal guidance, be proactive, and handle uncertainty
  • Proficient in Word, Excel, Outlook, and PowerPoint
  • Comfortable using a computer for various tasks including data analysis and reporting
  • Comfortable to work with emerging E-Business trends
  • Strategic Thinking Skills and Time Management Skills
  • Research and Analytical Skills
  • Track Record of Achieving Targets
  • Excellent Communication and Interpersonal skills
  • Ability to build, develop and motivate a team
  • Knowledge of key players and contacts within the Pharmaceutical Industry
  • Must possess a vehicle
  • Must be willing to work on weekends when required
  • Must be available to travel abroad (Regionally & Internationally) if required